Q2 sales drop

Definition

Unexpected dip in Q2 due to churn in mid-market. Need diagnosis and 90-day recovery plan.

Leader Perspectives

• CS: Onboarding gaps after handoff.
• Marketing: Campaign fatigue; creatives underperform.

Q–M–D Snapshot

Q = 5 · M = 4 · D = 6

Summary

Churn driven by onboarding gaps; refresh creatives; focus on expansion play in existing accounts.

Decisions

• Redesign onboarding journey
• Spin up creative refresh sprint

Tasks

• Map handoff flow — due 9/22/2025
• Brief design on new creatives — due 9/24/2025

Pulse history